This post lists important convertkit features which can be used by a small and a large Online business to serve their audience with well deserved quality content. Any Online Business should switch over to Convertkit to reap the benefits of these rich email features
- Well accepted Fact: If you are an entrepreneur running an Online Successful Business, then you should consider collecting email addresses from your customers.
- Every time you launch a new product or a trend, you should be sending a catalog of products with its images to your customer.
- Every time you give an offer or discount, you should be communicating through an email to your audience
- When you laaunch new product, you should be communicating the details about the product to your audience
- When you release a new book, you should be giving the book details to your audience
- Increase Open rate and Conversion Rate: If you have a large customer base and find increasing Unsubscribe rate or decreasing Open Rate, then you should be switching over to convertkit for sure.
- Reason being that as an entrepreneur, you may not be able to personally and manually keep track of audience/customer interest.
- If you keep emailing your customer/audience every product or every email, your emails may land in the hands of people who are not interested in that particular product or topic.
- For example, if your audience is interested in only antique jewelry and you keep sending them trendy fashionable modern jewelry, there is a high chance that your audience unsubscribes from your emails.
- To avoid such unsubscribes, customers / audience is to be segmented based on their interest. After segmentation, send personalized emails to segments based on their interest. This increases Open Rate and Conversion Rate and decreases Unsubscribe rate
- Visual Automation: Manual segmentation and tagging is very hard to do on a large email database. Hence Visual automations help in easy and perfect automations. Large Online Business should make use of Visual Automation to get automations done without any manual intervention and segment customers
Make sure to download this Free guide from Convertkit to build and grow your Audience: Complete Guide to Email Marketing